There is a new jGE event 新大陸マッスル王決定戦 ("Blah-Blah" King of the New World Battle), which involves collection of certain food items and trading them to NPCs in Queen's Gate for random rewards. The event lasts from 16 June to 14 July 2009.
Hey, this fish isn't fresh! I demand a refund!
The rewards include Golden Fist (AR32), Golden Feet (AR32), expert stance books, socketing flux (aka socket tranquilizer), assorted event cash shop potions (e.g. event triumph filler), assorted progressive potions (e.g. progressive nutrition), and Lv.90 EXP cards.
Mardias commented in the forum about this event here:
*Looks at SGE*
All I can say is... You should have seen Sword of the New World at the moment. *shakes head*